About the project

Barnsley Town Centre's new brand is a visual and strategic identity created to represent the town center and all its unique offerings. The brand aims to showcase the town's rich cultural heritage, diverse community, and natural beauty to attract more visitors, businesses, and investment to the area.

The new brand was developed after extensive research and consultation with local stakeholders, including businesses, residents, and visitors. The brand reflects the town's aspirations for the future, building on its strengths and distinctiveness. It emphasises Barnsley's friendly and welcoming nature and highlights the town centres many attractions, including its vibrant markets, historic buildings, and green spaces.

The new brand is supported by a range of marketing materials, including a new website, social media channels, and promotional materials such as brochures and leaflets. The website serves as a one-stop-shop for information about the town, including upcoming events, local attractions, and business opportunities.

The new brand is also an essential element of the town's regeneration program, which aims to create a modern and vibrant town center that attracts visitors and investment. The brand will help position Barnsley as a must-visit destination for tourists and a desirable location for businesses.

Overall, the new brand represents an exciting development for Barnsley Town Centre. It showcases the town's unique character, strengths, and aspirations and provides a clear vision for its future development. By promoting the town's many attractions and encouraging investment, the brand will help secure a prosperous and exciting future for Barnsley Town Centre..