About the project

We had the privilege of partnering with HETA (Humberside Engineering Training Association) to create a series of videos promoting their engineering apprenticeships. The goal was to showcase the benefits of pursuing an apprenticeship in engineering and to inspire the next generation of engineers.

To achieve this, we worked closely with HETA to identify their key messages and target audience. We then created a series of visually engaging videos that showcased real apprentices at work, as well as interviews with current employees and success stories from former apprentices.

The videos were filmed on location at HETA's training centres and engineering workplaces, which helped to convey a sense of authenticity and excitement about the field of engineering. It was important to us to show quality of their amazing training centres to bring the videos to life and make them stand out on social media.

Overall, the project was a huge success – the videos have been viewed by thousands of people and have helped to raise awareness about the benefits of engineering apprenticeships. It was an honor to work with HETA and to play a small role in inspiring the next generation of engineers.