The Project

Bolder Visual teamed up with Isobel C to create a stunning advert for their latest fragrance launch. With a tight budget and just half a day to capture all the shots, we had to be strategic, creative, and efficient to bring the brand’s vision to life.

Our Approach

To maximise production value, we sourced a breathtaking location via Airbnb. The setting featured a shimmering pool and pristine tennis courts, giving the advert the aspirational, high-end look we were after. Every shot was carefully planned to make the most of our limited time while keeping the final film stylish and engaging.

The advert was crafted specifically for Amazon Marketplace, ensuring it aligned with the platform’s audience expectations and product presentation style. Once the initial campaign was launched, we adapted the footage into a portrait format for TikTok Marketplace, allowing Isobel C to tap into a wider and more engaged audience.

The Power of Video on TikTok

When selling on TikTok, good video production isn’t just important—it’s essential. The platform thrives on eye-catching visuals, dynamic storytelling, and quick engagement. A well-produced advert can stop the scroll, drive product interest, and turn views into sales. By reformatting the Isobel C fragrance advert for TikTok, we ensured it stayed fresh, captivating, and optimised for the fast-paced world of short-form content.

The Result

Despite the constraints, the final advert looked polished, aspirational, and completely in line with Isobel C’s brand image. The campaign has helped increase product visibility on Amazon, while the TikTok version is already driving strong engagement and brand awareness.

Conclusion

This project is proof that with the right creative approach, you don’t need a massive budget to make a luxury product shine. At Bolder Visual, we thrive on making big ideas happen within tight constraints—bringing brands like Isobel C to life with dynamic, high-impact video content.